Research Featured

The Great Outdoors: Aspen Meadows Resort

Our dog friendly review of Aspen Meadows Resort, an A+ ranked mountain resort in the Colorado Rockies where the grounds are the finest we have ever assessed and the dogs have a diary of their own.

Research Featured

Where Your Dog Goes, You Go: Kimpton Vero Beach Hotel

Our dog friendly review of the Kimpton Vero Beach Hotel & Spa, an A+ ranked spa hotel on Florida's Treasure Coast where dogs stay free and go everywhere you go.

Hotels Featured

How Marketing Lost the Dog

Marketers know their customers say dog. The search data says dog. Common sense says dog. Yet they cannot bring themselves to write it, reaching instead for fur babies and furry friends.

Let Dogs In Featured

British Columbia and the Rules on Dogs in Bars

If you have ever travelled across Canada with a dog, you will know the strange feeling of being turned away at a door for a reason nobody can quite explain. In British Columbia that feeling has a particularly odd shape.

Interesting Journeys Featured

Keicha Danzie on the Good Boy Goodies Story

Welcome to an interesting journey into the world of Good Boy Goodies, and how Keicha Danzie built her brand into 200 stores across 26 states.

Research

The Quiet Economics of the Hotel Dog Menu

Costed honestly, the hotel dog menu is one of the most profitable plates a hotel kitchen sells. How hotels turn dog food into a high margin revenue line, and why the guest who orders it cannot spend anywhere else.

Dog Guides

Take your dog to... the movies!

For most dogs, the cinema is off-limits. For Boswell, it became his favorite place to sleep. This is the story of a rescue dog who has quietly attended 100 film screenings, and the surprising search for dog-friendly cinemas across Europe.

Standards

Who Makes the Rules That Govern Your Dog's Life?

Almost everything that happens to your dog is shaped by a standard, and almost none of us have read a single line of any of them. Some are law. Some are real accreditation. Some are a badge printed on a Tuesday. Here is how to tell them apart, and where to read all fifty-eight.

Interesting Journeys

Michael Schneider on Flying Dogs Across America

Michael Schneider flies a turboprop into the places the trucks can no longer reach. When a hurricane or a wildfire tears through a region and the roads are gone, the local airport is one of the first to reopen, and that is Michael's cue. He has rescued more than seven thousand animals.

Research

Dog Lovers Will Love Supergirl's Canine Sidekick

James Gunn's 'Supergirl' puts Krypto at the heart of the story, as Kara races against time to save her beloved canine companion.

Travel

Dog Friendly Britain: Where Dogs Are Treated Like Family

Britain did not set out to be dog friendly. It simply never occurred to us to be anything else, and we have finally counted what that looks like.

Airlines

Air Canada Just Did Something the Rest of the Industry Has Been Avoiding

A national airline now asks for proof that a service dog is fit to fly, instead of taking it on trust. A small programme with a very big idea underneath it.

Let Dogs In

LET DOGS IN: How Volunteers are Trying to Cancel Canada's Pointless Bar Ban

Across Canada a dog can ride the bus, go into shops and sit on the patio, but is turned away at the door of a bar with no kitchen. The Roch Society's new campaign asks the question the rule has never answered, what exactly is the risk?

Research

Canine Cuisine: The World's Twenty Best Dog Food Menus

A guide to the world's top twenty best hotel dog food menus, from fine dining to organic gourmet dishes and everyday staples, the founder of Roch takes a look at some of his favourite hotel canine menus from around the world.

Interesting Journeys

Cindy James on the Science of Dog Beer and Crafty Beasts

When Cindy James tells you she makes dog beer, your first instinct is to laugh. Then she explains what it is and you stop laughing and start paying attention.

Research

The Cleaning Fee Myth: What Housekeepers Really Think About Dogs

Roch Dog surveyed 120 housekeepers across hotels of varying quality and star rating as part of our research into pet fee structures across more than 3,000 hotels in 50+ countries. The question we asked them was simple, does a dog staying in the room create significantly more cleaning work?

Dog Guides

Nobody Trusts Pet Friendly

Using a label that misleads one group while excluding another is a bad marketing habit that nobody bothered to think about. Hotels like to call themselves "pet friendly," but which pets? Nobody really knows.

Research

The Rise of Smart Pet Tech: How Collars, Beds, and Litter Boxes Are Changing Pet Care

Pet tech is reshaping how owners and veterinarians approach animal wellness and longevity by enabling more personalized care and offering earlier insights into potential health concerns.

Research

The 76% Return Rate: Why Dog Owners Are the Most Loyal Hotel Guests on Earth

The industry spends a fortune on points and tiers to push repeat bookings past 40%. Dog friendly hotels hit 76% with no loyalty programme at all. Once a dog owner finds a hotel that genuinely welcomes their dog, they do not gamble on the unknown again. Here is what that loyalty is worth.

Research

The Stay In Effect: Why Dog Friendly Hotels Capture More Revenue Per Guest

Let the dog into the bar and the guest stays downstairs, ordering drinks, dinner and the spa. Confine it to the room and they take their money down the street. We call it the Stay In Effect, and it is why genuinely dog friendly hotels capture far more revenue per guest than those who keep dogs out.

Standards

Dog Friendly Workplace: Where Dogs Are Welcomed and Everyone Is Protected

For twenty two years there was no standard for dogs at work, so "dog friendly office" became a claim nobody ever had to prove. The Dog Friendly Workplace Standard sets out what a workplace must actually do to welcome dogs properly, and how it protects the colleagues who cannot share a room with one.

Hotels

The Questions Your Front Desk Will Get Asked About Dogs (And How To Prepare)

Dog owners ask hotel staff very different questions after check-in than the pet policy answers. Here are the five groups, why they are hard, and how to prepare your team.

Hotels

When a Guest Says Their Dog Is Sick: A Hotel Guide to Dog Emergencies

Dog emergencies at hotels arrive disguised as small questions. How they really present, why the standard response fails, and the five measures to put in place in advance.

Hotels

Dog Friendly vs Pet Friendly

Between 2022 and 2025, US search interest in pet friendly hotels fell 19% while dog friendly hotel rose. The specific word is outperforming the vague one, and the reasons should concern every hotel marketer.

Travel

Japan Is the Most Dog Friendly Country on Earth, and Almost Nobody Knows It

Japan does not merely tolerate dogs; it welcomes them, and it has built an entire country around doing it properly.