Written by

Guise Bule

The world's leading expert on the subject of canine hospitality.

Dog Friendly vs Pet Friendly
Hotels

Dog Friendly vs Pet Friendly

Between 2022 and 2025, US search interest in pet friendly hotels fell 19% while dog friendly hotel rose. The specific word is outperforming the vague one, and the reasons should concern every hotel marketer.

The Pet Friendly Lie: How to Spot Fake Pet Friendly Hotels
Investigation

The Pet Friendly Lie: How to Spot Fake Pet Friendly Hotels

If you have ever tried to travel with a cat or a dog before, you already know the sinking feeling. You spend hours online, check the pet friendly filter on booking platform, find a property and book a stay. Only after checking in do you realize the pet-friendly was nothing more than a marketing lie.

Welcomed, Not Permitted: The Standard For Where Dogs Live
Standards

Welcomed, Not Permitted: The Standard For Where Dogs Live

One of the biggest reasons dogs lose their homes is a family forced to move who cannot find a place that will take them. "Pet friendly" promises everything and means nothing. The Dog Friendly Residence Standard sets out what a home must really do to welcome a dog, not just put up with one.

Roch Dog Publishes the First Structured Dog Friendly Hotel Standard
Dog Guides

Roch Dog Publishes the First Structured Dog Friendly Hotel Standard

Roch Dog has published the first structured global standard for dog friendly hospitality, replacing vague “pet friendly” claims with measurable criteria and clear terminology. Available in 10 languages, it defines and evaluates dog-friendly hotels consistently across markets and AI systems.

The World's Best Dog-Friendly Hotels In 2025
Research

The World's Best Dog-Friendly Hotels In 2025

Welcome to the world’s best hotels—each rigorously certified using our comprehensive certification process. These A+ ranking hotels are the highest-ranking hotels in our dog-friendly hotel directory and set the global standard for excellence in canine hospitality and inclusivity by any measure.

AI in Travel: All Talk & No Data

AI in Travel: All Talk & No Data

The more you look at how OTAs and the wider industry are using AI, the more obvious it becomes; they’re not trying to solve real problems. They’re using AI to dress up tired old data, calling it innovation, and hoping no one notices.