For twenty two years there was no standard for dogs at work, so "dog friendly office" became a claim nobody ever had to prove. The Dog Friendly Workplace Standard sets out what a workplace must actually do to welcome dogs properly, and how it protects the colleagues who cannot share a room with one.

One of the biggest reasons dogs lose their homes is a family forced to move who cannot find a place that will take them. "Pet friendly" promises everything and means nothing. The Dog Friendly Residence Standard sets out what a home must really do to welcome a dog, not just put up with one.