Guise Bule

The world's leading expert on the subject of canine hospitality.

Interesting Journeys

Interesting Journeys into Petpreneurship: Cindy James and the Science of Dog Beer

When Cindy James tells you she makes dog beer, your first instinct is to laugh. Then she explains what it is and you stop laughing and start paying attention.

Interesting Journeys into Petpreneurship

Interesting Journeys into Petpreneurship: Christian Corvaglia

Interesting Journeys: The Italian inventor who built the first dog wash and dry station in Europe, and his interesting journey into petpreneurship.

Research

Roch Dog Publishes the First Structured Dog Friendly Hotel Standard

Roch Dog has published the first structured global standard for dog friendly hospitality, replacing vague “pet friendly” claims with measurable criteria and clear terminology. Available in 10 languages, it defines and evaluates dog-friendly hotels consistently across markets and AI systems.

Dog Guides

Nobody Trusts Pet Friendly

Using a label that misleads one group while excluding another is a bad marketing habit that nobody bothered to think about. Hotels like to call themselves "pet friendly," but which pets? Nobody really knows.

About Roch

The World's First Dog-Friendly Hotel Standard (Know What to Expect Before You Book)

The world’s first dog-friendly hotel standard and certification process. See verified grades, clear policy flags on access, restrictions, and fees, plus a public register of certified hotels, so you know what to expect before you arrive with your dog.

Research

The Business Case for Dog-Friendly Hospitality: Generate 28% More Annual Revenue

Dog-friendly hotels generate $750K-$4M more revenue annually through 20% higher occupancy, 30% increased spending, and exceptional guest loyalty.

Dog Guides

How to Spot Genuine Dog-Friendly Hotels & Avoid the Pet-Friendly Imposters

Discover the insider’s guide to finding truly dog-friendly hotels, no more hidden fees, locked-down pups, or false “pet-friendly” claims. Learn how to decode policies, spot genuine amenities, and book with confidence for stress-free stays.

Interesting Journeys Featured

Interesting Journeys Into Hospitality: Gina Genna

In our latest installment of Interesting Journeys, we talked to the award-winning Marketing Director of the InterContinental Miami Hotel, Gina Genna, to talk about bold branding and the power of dog mom leadership.

Interesting Journeys

Interesting Journeys Into Petpreneurship: Caroline Wilkinson

Caroline Wilkinson, Founder of Barket Place, talks digital marketing, mentorship, and one transformative safari trip!

Dog Guides

Crafting the Perfect Pet Policy: A Guide for Hotels

In this guide, we cover the key components of a hotel's pet policy, from access rules and fees to legal must-haves and staff training, with guidance on how to tailor each aspect of your policy to your brand’s unique style.

Research

The World's Best Dog-Friendly Hotels In 2025

Welcome to the world’s best hotels—each rigorously certified using our comprehensive certification process. These A+ ranking hotels are the highest-ranking hotels in our dog-friendly hotel directory and set the global standard for excellence in canine hospitality and inclusivity by any measure.

AI in Travel: All Talk & No Data

The more you look at how OTAs and the wider industry are using AI, the more obvious it becomes; they’re not trying to solve real problems. They’re using AI to dress up tired old data, calling it innovation, and hoping no one notices.

The Five Star Lie: Forbes Travel & AAA Fail Dog Owners

Luxury hotel certifications are supposed to represent the gold standard of hospitality. When a hotel earns a prestigious five-star rating from bodies like the Forbes Travel Guide, or AAA, travellers assume they are stepping into a world of seamless service, impeccable accommodations, and thoughtful amenities. But there’s a problem

Research

Hotels That Give The Words Pet-Friendly a Bad Name

Many hotels claim to be pet-friendly but impose harsh restrictions, excessive fees, while offering dog owners nothing in return. Here’s a look at the worst offenders we have come across who are giving the term pet-friendly a bad name.

Research Featured

A Short Guide To The World's Best Dog Food Menus

A guide to the world's best hotel dog food menus—from fine dining to organic gourmet dishes and everyday staples, the founder of Roch takes a look at some of his favourite hotel canine menus from around the world.

About Roch Featured

The Roch Society

The Roch Society is a UK-based non-profit publication and writers' society, dedicated to fostering a more canine-inclusive world, where the bond between humans and dogs is cherished, cultivated, and celebrated.

Research

Beyond the Bowl: How Creative Canine Hospitality Drives Hotel Loyalty

Gone are the days when a hotel could slap a "pet-friendly" label on its website and call it a day. Dog owners demand far more than a token nod to canine hospitality.

Research

Analysis: USA TODAY 2024 Pet-Friendly Hotel Awards

A critical data-driven analysis of the 2024 USA Today Pet-Friendly Hotel Awards, explaining why they fail to identify the best dog-friendly hotels.

Research

How The World's Best Pet-Friendly Hotels Win At Dog Friendly Hospitality

Delve into the practices of the world's best dog-friendly hotels, and learn how better to position your hotel in a cluttered pet-friendly market.

Interesting Journeys

Interesting Journeys Into Hospitality: Amy Wald

In this episode of interesting journeys, we talk about sustainability with Amy Wald, the founder of Greenluxe and host of the Sustainable Hospitality Podcast.

Research

Rise of the DINKWADS

The DINKWAD (Dual Income, No Kids, With a Dog) represents a rapidly growing demographic of affluent dog-owning couples with a $259 billion annual budget to spend on hospitality and travel, who are reshaping the hotel industry.

About Roch Featured

St. Roch - The Patron Saint of Dogs & Bachelors

Discover the tale of St. Roch, the patron saint of dogs. Uncover his legacy of compassion, healing, and the deep bond shared between humans and dogs.

Research

Leveraging the Growing Demand for Dog-Friendly Accommodation: Practical Insights for the Hotel Industry

The market for dog-friendly accommodation is booming; in this research analysis, we examine a recently published academic paper to glean some actionable insights and practical advice for hotels who want to attract dog owners.

Research

Strap A Backpack Full Of Seeds To Your Dog And Start Rewilding Your Ecosystem

To start a rewilding project all you have to do is walk your dog. Dog owners in Chile and the United Kingdom are strapping backpacks full of seeds to their dogs and rewilding natural ecosystems that have been devastated by fire or people.

Interesting Journeys

Interesting Journeys Into Petpreneurship: Mark Bordo

An interview with Mark Bordo, the CEO of Vetster, to discuss his interesting journey into petpreneurship, and the story of how he founded the largest online pet health and veterinary telehealth platform on the planet.