Guise Bule

The world's leading expert on the subject of canine hospitality.

Let Dogs In

British Columbia and the Rules on Dogs in Bars

If you have ever travelled across Canada with a dog, you will know the strange feeling of being turned away at a door for a reason nobody can quite explain. In British Columbia that feeling has a particularly odd shape.

The Seven Sins of Pet Friendly: The Undefined Claim

A review titled "Not pet friendly, pet tolerant" says it all. A dog owner read the listing and did everything right, yet at check-in they faced a surprise non-refundable fee and were told their dog was banned from the restaurant, bar, and holiday spaces. The "pet-friendly" label lied to them.

Airlines

Air Canada Just Did Something the Rest of the Industry Has Been Avoiding

A national airline now asks for proof that a service dog is fit to fly, instead of taking it on trust. A small programme with a very big idea underneath it.

Let Dogs In

LET DOGS IN: How Volunteers are Trying to Cancel Canada's Pointless Bar Ban

Across Canada a dog can ride the bus, go into shops and sit on the patio, but is turned away at the door of a bar with no kitchen. The Roch Society's new campaign asks the question the rule has never answered, what exactly is the risk?

Research Featured

Canine Cuisine: The World's Twenty Best Dog Food Menus

A guide to the world's top twenty best hotel dog food menus, from fine dining to organic gourmet dishes and everyday staples, the founder of Roch takes a look at some of his favourite hotel canine menus from around the world.

Interesting Journeys

Cindy James on the Science of Dog Beer and Crafty Beasts

When Cindy James tells you she makes dog beer, your first instinct is to laugh. Then she explains what it is and you stop laughing and start paying attention.

Research

The Cleaning Fee Myth: What Housekeepers Really Think About Dogs

Roch Dog surveyed 120 housekeepers across hotels of varying quality and star rating as part of our research into pet fee structures across more than 3,000 hotels in 50+ countries. The question we asked them was simple, does a dog staying in the room create significantly more cleaning work?

Dog Guides

Nobody Trusts Pet Friendly

Using a label that misleads one group while excluding another is a bad marketing habit that nobody bothered to think about. Hotels like to call themselves "pet friendly," but which pets? Nobody really knows.

Interesting Journeys

Keicha Danzie on the Good Boy Goodies Story

Welcome to an interesting journey into the world of Good Boy Goodies, and how Keicha Danzie built her brand into 200 stores across 26 states.

Research

The 76% Return Rate: Why Dog Owners Are the Most Loyal Hotel Guests on Earth

The industry spends a fortune on points and tiers to push repeat bookings past 40%. Dog friendly hotels hit 76% with no loyalty programme at all. Once a dog owner finds a hotel that genuinely welcomes their dog, they do not gamble on the unknown again. Here is what that loyalty is worth.

Research

The Stay In Effect: Why Dog Friendly Hotels Capture More Revenue Per Guest

Let the dog into the bar and the guest stays downstairs, ordering drinks, dinner and the spa. Confine it to the room and they take their money down the street. We call it the Stay In Effect, and it is why genuinely dog friendly hotels capture far more revenue per guest than those who keep dogs out.

Standards

Dog Friendly Workplace: Where Dogs Are Welcomed and Everyone Is Protected

For twenty two years there was no standard for dogs at work, so "dog friendly office" became a claim nobody ever had to prove. The Dog Friendly Workplace Standard sets out what a workplace must actually do to welcome dogs properly, and how it protects the colleagues who cannot share a room with one.

Investigation

The Pet Friendly Lie: How to Spot Fake Pet Friendly Hotels

If you have ever tried to travel with a cat or a dog before, you already know the sinking feeling. You spend hours online, check the pet friendly filter on booking platform, find a property and book a stay. Only after checking in do you realize the pet-friendly was nothing more than a marketing lie.

Interesting Journeys

Christian Corvaglia on Inventing the Dog Wash

Interesting Journeys: The Italian inventor who built the first dog wash and dry station in Europe, and his interesting journey into petpreneurship.

Standards

Welcomed, Not Permitted: The Standard For Where Dogs Live

One of the biggest reasons dogs lose their homes is a family forced to move who cannot find a place that will take them. "Pet friendly" promises everything and means nothing. The Dog Friendly Residence Standard sets out what a home must really do to welcome a dog, not just put up with one.

What the World's Best Retail Centres Understand About Dogs

Harrods, one of London's most iconic luxury retailers and one of the most recognizable in the world, does not allow dogs. Not large dogs, not small dogs, not dogs in carriers. Only trained assistance dogs are permitted. Two miles away, Liberty London takes the opposite approach. Dogs of

About Roch

Roch Dog Publishes the First Structured Dog Friendly Hotel Standard

Roch Dog has published the first structured global standard for dog friendly hospitality, replacing vague “pet friendly” claims with measurable criteria and clear terminology. Available in 10 languages, it defines and evaluates dog-friendly hotels consistently across markets and AI systems.

About Roch

The World's First Dog-Friendly Hotel Standard (Know What to Expect Before You Book)

The world’s first dog-friendly hotel standard and certification process. See verified grades, clear policy flags on access, restrictions, and fees, plus a public register of certified hotels, so you know what to expect before you arrive with your dog.

Research

The Business Case for Dog-Friendly Hospitality: Generate 28% More Annual Revenue

Dog-friendly hotels generate $750K-$4M more revenue annually through 20% higher occupancy, 30% increased spending, and exceptional guest loyalty.

Dog Guides

How to Spot Genuine Dog-Friendly Hotels & Avoid the Pet-Friendly Imposters

Discover the insider’s guide to finding truly dog-friendly hotels, no more hidden fees, locked-down pups, or false “pet-friendly” claims. Learn how to decode policies, spot genuine amenities, and book with confidence for stress-free stays.

Interesting Journeys Featured

Gina Genna on the World's Most Dog-Friendly Hotel

In our latest installment of Interesting Journeys, we talked to the award-winning Marketing Director of the InterContinental Miami Hotel, Gina Genna, to talk about bold branding and the power of dog mom leadership.

Interesting Journeys

Caroline Wilkinson on Dog Behaviour and Barket Place

Caroline Wilkinson, Founder of Barket Place, talks digital marketing, mentorship, and one transformative safari trip!

Dog Guides

Crafting the Perfect Pet Policy: A Guide for Hotels

In this guide, we cover the key components of a hotel's pet policy, from access rules and fees to legal must-haves and staff training, with guidance on how to tailor each aspect of your policy to your brand’s unique style.

Research

The World's Best Dog-Friendly Hotels In 2025

Welcome to the world’s best hotels—each rigorously certified using our comprehensive certification process. These A+ ranking hotels are the highest-ranking hotels in our dog-friendly hotel directory and set the global standard for excellence in canine hospitality and inclusivity by any measure.

AI in Travel: All Talk & No Data

The more you look at how OTAs and the wider industry are using AI, the more obvious it becomes; they’re not trying to solve real problems. They’re using AI to dress up tired old data, calling it innovation, and hoping no one notices.